The HR Group operates the majority of its hotels in cooperation with franchise partners. The connection to strong brands with extensive distribution systems and strong marketing forces ensures the above-average sales performance of the group. For the selection of the right brand of each hotel, individual factors such as specific characteristics of the house, target groups and the location of the hotel are analyzed. The brand options are taken from a far-reaching portfolio of long-term cooperation partners.
A strategic cooperation links the HR Group and Accor. With more than 1,600 rooms the HR Group is the main franchisee of the Mercure brand in Germany and operates 16 Mövenpick hotels in central Europe with roughly 3.700 rooms. A long-term agreement was made with Accor for the management of these hotels.
At the beginning of 2021, the HR Group took over a portfolio of 20 hotels and three projects from Vienna House. The HR Group has further expanded its portfolio in Germany and Switzerland and added locations in Poland. This acquisition marks another milestone on the company's expansion course.
For the Wyndham Hotel Group, the HR Group has become a new strategic partner in 2018 to re-establish the Ramada brand in the European hotel market. With more than 8,400 hotel in 80 countries, Wyndham brings its global expertise, especially in the departments Revenue Management, Sales, Marketing and Loyalty, into the cooperation.
In cooperation with the franchise partner Hyatt, which is represented on 6 continents with more than 1000 hotels, the HR Group implements under the brand Hyatt House hotel projects for long-term guests in several locations. Targeting guests in the midscale segment, Hyatt House offers convenience of a long stay in one location with a range of additional services and amenities.
The Dorint Hotels throughout Europe are distinguished by their sympathy, well-being atmosphere and reliable quality. HR Group cooperates with Dorint Hotels mainly in the area of business and conference hotels. Hotels, which are well-connected to airports and fairs, welcome their guests with the claim “sincere, classical, lovable”.
InterCityHotels are part of Deutsche Hospitality and characterized by their central location near traffic junctions and uncomplicated service concepts. The InterCityHotel managed by HR Group in Schwerin benefits from of the high degree of popularity of the brand and the exceptional distribution strength of Deutsche Hospitality.