HR Group continues to build strong market position with new Commercial Vice President

Berlin. The HR Group, one of the fastest growing hotel operating companies in the German-speaking region, restructures its commercial department. The newly designed structure brings the successful teams closer together, further promoting goal-oriented collaboration, ensuring high quality and creating synergies. The goal is to further increase the Group's above-average sales performance.

With Daniella Boeken, the HR Group has appointed an experienced Revenue Expert from within its own ranks as the new Commercial Vice President. The decision contributed significantly to her achievements as Corporate Director of Revenue Management for the Group. In this position, from mid-2017, she expanded the Revenue Management, eCommerce and Business Intelligence teams into a revenue-focused department. As the new Commercial Vice President, Daniella Boeken is responsible for the development of the Sales, Convention Sales and Reservation departments in addition to the Revenue Management and eCommerce Team. "In order to optimally support the strong growth of our chain while optimizing the efficiency of the work processes, it was essential for me to restructure the entire commercial team. This will enable us to make the best possible use of synergies between our teams and guarantee the achievement of our common goals, "says Daniella Boeken.

As successor to Daniella Boeken, Laura Liertz was appointed Corporate Director of Revenue Management. She leads the revenue management team, driving forward successful sales growth and optimizing processes within the department. In this election too, the HR Group relied on the high competence of an established team member. For three years Laura Liertz was initially responsible for the HR Group as Regional Revenue Manager and subsequently as Corporate Revenue Manager. In this role she led the Berlin Revenue Management Team as well as successful projects such as group-wide system implementations, hotel rebranding and branding and openings.

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