HR Group strengthens national trade association: Active membership in the German Hotel Association (IHA )

Berlin. The internationally successful hotel company HR Group, headquartered in Berlin, strengthens its presence in the industry and is now helping to shape the future of the hotel industry in Germany even more effectively.

The HR Group has joined the German Hotel Association IHA with its German hotels. The association represents the interests of around 1,300 hotels, ranging from the midscale market segment to the upper upscale and luxury category, at national and international level vis-à-vis politicians and the public. By joining the association as one of the leading hotel operating companies in Germany, the HR Group increases the impact of the organization. Together with strong partners, it will decisively shape the future of the hospitality industry within the framework of the association's committees.  

Over the last ten years the HR Group has been writing its success story and is continuously increasing its importance on a national and international level. By joining the IHA, it is now supplementing its influence by representing the interests of the hotel industry. "We believe with our significant growth and above-average market performance comes great responsibility towards the hotel industry. We support the idea of the German Hotel Association to strengthen the entire industry as a community based on solidarity and are strongly committed to the association's goals. Together with our other partners, we will actively tackle the future’s challenges and help shape political decisions," says Eric Buitenhuis, COO and Managing Director of the HR Group, who is himself an active member of the IHA.

In addition, Jutta Aschmann, in-house lawyer of the HR Group, has been appointed to the legal body of the association with immediate effect. As a political motor and communicator, the IHA informs the industry about the latest economic and political developments and actively contributes to representing the hotel industry vis-à-vis parliament, ministries and authorities - both nationally and internationally. At the same time, it strengthens the efficiency, competitiveness and reputation of the hotel industry and its member companies. "We are very pleased that HRG Hotels, as one of the fastest growing hotel operating companies, has joined the hotel association and that this will strengthen the hotel industry's community. With its broadly based portfolio in the German hotel market, HRG Hotels is not only a numerical but also a professional enrichment to our work as a representative of the industry in Berlin and Brussels," said Otto Lindner, Chairman of the IHA, who was delighted with the renewed growth in membership.

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